Jose Cuervo

Doppeldrinker


We helped Jose Cuervo bring friends and family together... kinda.

Project Overview

2020: the year
we didn’t go
anywhere.

With the CDC advising against holiday travel, Jose Cuervo couldn’t bear subjecting people to another dreaded Zoom cocktail toast with family and friends. Our solution? The Cuervo Doppeldrinker. We let fans create custom, life-sized, Cuervo-carrying cardboard cutouts of themselves and sent them home for the holidays. Pics were snapped, drinks were drunk, and holiday memories were made--even if folks didn't make it home.


Capabilities

Brand Strategy

Comms Strategy

Creative Direction

Creative Production

Content/Social Strategy

Doppeldrinker (:30)

Related Projects