Jose Cuervo

Date More Human

You’re not a bot. Don’t date like one.

Project Overview

Two AI spam bots walk into a bar. Sounds like a joke, right? It sort of is..

Dating app conversations have gone from romantic to robotic. Add in a remarkably uneventful year of lockdown, and you’re left with a simple truth: dating has never felt more impersonal. As a brand that exists to bring people together, Jose Cuervo couldn't let this stand. So we sent two actual AI chat bots--trained on thousands of real dating app DMs---on a date. Why? To remind folks to date like a human. Not a bot.


Brand Strategy

Creative Direction

Creative Production

Strategic Partnerships

Content/Social Strategy

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