Talking Soul & Science with the world’s leading marketers.
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other?
We’re plugged-in to today’s most conversation worthy brands.
Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason draws from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
General Manager & SVP, Vidcon
Inside the Creator Economy
The creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback’s vision was evident early on, as he left a consulting career to capture the PC revolution at Ziff Davis, eventually putting “geeks like me” on camera for ZDTV/TechTV. He’s been ahead of the internet ever since.
We’ve been honored to talk with some of the world’s best.
CMO, Rare Beauty
S2 E1: The Beauty of Leading with Purpose with Katie Welch
Global CMO, OkCupid
S1 E1: Moral Capital vs. Business Capital
Global CMO, Foot Locker
S1 E2: Future-Proofing Retail
S1 E3: The Future of Work
S1 E4: Calculated Risk
CEO, Comic Relief
S1 E5: Marketing a Mission
CMO & CXO, LendingTree
S1 E6: How Trust Builds Powerful Brands
CEO, World 50
S1 E7: The Power of Peer Communities
S1 E8: Success Through Reinvention
Former CMO, Zillow
S1 E9: To Move Is To Grow
Hint Water, Founder
S1 E10: Undaunted
S1 E11: Outlasting the Competition - How an Old Brand Stays Young
Founder & CEO, EBOOST
S1 E12: Eat What You Kill - Building a Brand from Scratch
Founder, Lockstep Ventures
S1 E13: If You’re Not Early, You’re Late
Founder, The Hustle
S1 E14: How to Hustle
S1 E16: The Power of Community
CMO, New Balance
S1 E17: 116 Years Young-Inside New Balance’s Brand Transformation
CMO, Proximo Spirits
S1 E18: Marketing Mixology & the Metaverse with Lander Otegui