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Episode 77
The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
Featuring
Mark-Hans Richer
lobal CMO & SVP of Direct Commerce at Fortune Brands Home & Security
The Soul & Science of Marketing Innovation
In this episode of the Soul & Science Podcast, we are exploring how to find the balance between business results and creative innovation in global brand building with the Global Chief Marketing Officer for Fortune Brands Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as SentrySafe, Coach, and GMC. If you’ve ever seen an ad for GMC and thought about heading down to a dealership, Mark-Hans, and his team might have had something to do with it.
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