Cinco To Go
We turned a coronavirus curveball into +2B impressions for good with Jose Cuervo.
Normally, Cinco de Mayo is tequila’s big day. But in 2020, all bets were off.
America’s Cinco celebrations were suddenly at risk. But so were the family-owned restaurants that depend on them. As a family-owned Mexican business, Jose Cuervo couldn’t sit by and watch tradition disappear. The idea was simple: Cuervo asked fans to order their Cinco celebrations to-go and share their receipts online. From there, they paid it all back on Venmo.