Alaska Airlines

Swell Deals

We helped Alaska Airlines fly smarter with data.


The bigger the waves, the lower the fares.

In partnership with Surfline, the most prominent surf forecasting site, we funneled live data from surf buoys into e-comm and our digital ads to trigger lower fares to Hawaii.



Increase sales for West Coast routes to Hawaii in a category where Alaska is outspent -  and fare sale messaging is homogenous.


More than 1M surfers in California follow wave reports every day. And surfers are willing to drop everything to catch a great wave.


Adweek Media Plan of the Year

Winner, Best Use of Data

Webby Awards

Real-Time Response

AAF Seattle ADDY Awards

Win, Innovative Use of Interactive / Technology

AAF Seattle ADDY Awards

Win, Data Driven Media