


Every Single Person
We helped OkCupid boldly define a more inclusive world of dating.
A dating app that champions inclusivity needs a campaign that does the same.
OkCupid is a place where daters can express who they are and what they are looking for, embracing a full range of identities, preferences, and desires. We brought this “radical inclusivity” to life with a provocative OOH campaign that couldn’t be ignored. Partnering with artists Maurizio Cattelan and Pierpaolo Ferrari, “For Every Single Person” celebrates individuals and relationships often overlooked by dating apps. Plastered throughout New York, Chicago and Los Angeles, the campaign commanded the attention of the media and the public alike, re-establishing OkCupid as the dating app truly made for all.
Capabilities
Brand Strategy
Brand Identity
Brand Design
Creative Direction
Creative Production
Buying and Planning


Jan 25, 2022
OkCupid Relaunches 'Every Single Person' Campaign to Champion Reproductive Rights
View Article

Jan 25, 2022
OKCUPID DOUBLES DOWN ON CONTROVERSIAL CAMPAIGN WITH PRO-CHOICE AD
View Article

Aug 2, 2021
After a record quarter OkCupid debuts ‘provocative’ new campaign championing inclusivity
View Article
Awards

2022
Clio Awards
campaign
OkCupid - Every Single Person
placement
Shortlist, OOH Transit