Every Single Person

We helped OkCupid boldly define a more inclusive world of dating.

Project Overview

A dating app that champions inclusivity needs a campaign that does the same.

OkCupid is a place where daters can express who they are and what they are looking for, embracing a full range of identities, preferences, and desires. We brought this “radical inclusivity” to life with a provocative OOH campaign that couldn’t be ignored. Partnering with artists Maurizio Cattelan and Pierpaolo Ferrari, “For Every Single Person” celebrates individuals and relationships often overlooked by dating apps. Plastered throughout New York, Chicago and Los Angeles, the campaign commanded the attention of the media and the public alike, re-establishing OkCupid as the dating app truly made for all.