OkCupid

Every Single Person


We helped OkCupid boldly define a more inclusive world of dating.

Project Overview

A dating app that champions inclusivity needs a campaign that does the same.

OkCupid is a place where daters can express who they are and what they are looking for, embracing a full range of identities, preferences, and desires. We brought this “radical inclusivity” to life with a provocative OOH campaign that couldn’t be ignored. Partnering with artists Maurizio Cattelan and Pierpaolo Ferrari, “For Every Single Person” celebrates individuals and relationships often overlooked by dating apps. Plastered throughout New York, Chicago and Los Angeles, the campaign commanded the attention of the media and the public alike, re-establishing OkCupid as the dating app truly made for all.


Capabilities

Brand Strategy

Brand Identity

Brand Design

Creative Direction

Creative Production

Buying and Planning

Awards

2022

Clio Awards

campaign

OkCupid - Every Single Person

placement

Shortlist, OOH Transit

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