Alaska Airlines

Alaska Airlines Care Campaign

We upped the ante for empathy in the airline industry.

Project Overview

At a time when genuine Care is most needed, one airline stands above the rest.

Alaska Airlines’ story centers around Bold Care that delivers warmth with a kick. We needed to announce this care to the world. But since it’s not in our nature to boast about ourselves, we set out to find someone to do it for us. We united the most caring people (and characters) on earth to talk about all the ways that Alaska cares. And that’s how the Care Coalition was born.

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