Dating Has Changed

We took OkCupid from just another dating app to redefining what’s “OK” in dating today.

Project Overview

Dating is about finding your best fit. But first you need to know yourself.

We brought OkCupid’s questions to life in bold illustrations to prod daters to redefine what’s “OK” in dating - on the subway, in their feeds, while streaming - with an integrated campaign that got Tucker Carlson all flustered.


Brand Strategy

Creative Direction

Creative Production

Dating Has Changed (:30)

Dating Has Changed (:15)