WHOOP

WHOOP is not for everyone. WHOOP is for the obsessed. And in our world, they’re not just elite athletes, they’re high achievers in every field there is: art, music, food, science, business, technology. Their obsessive tendencies are what drive them to go further, learn more, dig deeper. They can’t help it.

WHOOP has low brand awareness. And those that do know them think of them as a CrossFit-type brand. We needed to differentiate in the crowded wearables market where the misperception is that all the technologies feel the same.

Obsession is today’s cultural currency. Having an obsession is a badge of honor. And WHOOP powers your obsession to unlock your potential.