rosetta stone

Now We're Talking

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Brand Idea

Now we're talking

With immersive language learning tools, Rosetta Stone may just be… too immersive.

Challenge

Rosetta remains a power player in the language learning space, but it conjures perceptions of being old and outdated because of the yellow box sets that made it so popular in the '90s.

Insight

Progress is everything. People feel pride and satisfaction when they realize they can carry on a conversation or understand others. We wanted to capture this feeling.