Cupcake vineyards

We designed a bottle inspired by the show’s iconic Golden Goblets and rolled out a three-part video series shot in the actual Love Is Blind pods (a first for any Netflix partnership).

Teaser videos featuring the show’s alumni led to fan speculation that cast members were returning for an all-star season – all the hype culminated with the announcement of a Cupcake x Netflix collab.

Cupcake Vineyards was looking for a culturally relevant partner to help amplify their brand and get attention on social while keeping product in the spotlight.

Cupcake Vineyards invites consumers to “Choose Joy” – and Netflix’s hit show Love Is Blind is all about choosing "the one".