OkCupid

Every Single Person

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Brand Idea

OkCupid is for every single person.

OkCupid is a place where daters can express who they are and what they are looking for. We brought this radical inclusivity to life with a provocative OOH campaign that couldn’t be ignored. Plastered throughout New York, Chicago, Los Angeles, the UK, Germany, Israel, and beyond, the campaign commanded the attention of the media and the public alike, re-establishing OkCupid as the dating app made for all.

Challenge

Make OkCupid the platform of choice in a post-COVID dating resurgence where daters have more options than ever before.

Insight

In isolation, singles got real about who they are and what really matters to them. And with 60+ identities to choose from, OkCupid truly is for everyone.