Lendingtree
Linda Finds a Lenda
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Brand Idea
With lendingtree, the lenders come to you.
We crafted an unforgettable character with a gift for gab to tell us about it - Linda, your aunt from Long Island – brought to life by Molly Shannon.
Challenge
LendingTree was getting lost in the loan comparison category it created. We needed to reclaim their leadership—when anyone starts to think about loans or credit, they should turn to LendingTree first.
Insight
Competing for a loan can feel as competitive as any Olympic sport. And the category “congratulates” you for winning. But there are 300+ lenders competing for each customer’s business on LendingTree.
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