SILICON VALLEY BANK

Yes, SVB.

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Brand Idea

Yes, SVB.

The bank that’s helped startups and businesses of all kinds for 40 years? SVB. The bank that has tailored solutions for whatever you’re trying to achieve in the innovation economy? SVB. The bank that treats clients like people, not just numbers? Yes, SVB.

Challenge

In March 2023, the collapse of SVB sent shockwaves through the banking industry, shaking the confidence of customers, investors, and stakeholders. The challenge was monumental: How could we rebuild trust in a brand that had faced such a significant setback to put the bank back on offense and re-establish it as the leader in the innovation economy?

Insight

SVB has a history of unwavering commitment to the Innovation Economy. Despite its setback, SVB was still doing everything that made them what they are.

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