NBA

This is hAPPening

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Brand Idea

this is happening.

We positioned the NBA app as the app that’s as alive and dynamic as the game itself.

Challenge

Launch the new NBA app with a buzzworthy campaign that could help the iconic league mark a turn into becoming a DTC brand.

Insight

78% of sports fans are “dual screening” while watching live games. The game of basketball never stops. And when you love the NBA, breathe the NBA, you don't want your pulse on the sport to stop either.

800K+
Downloads
(exceeding campaign goal by 40%)
13.5 pt
Lift against "new app" awareness
1B+
Video views in the 2022-2023 season