Life is hard. Xumo is easy.

A first ever brand campaign that brings a little ease to life’s hard moments.

IDEA

Life is hard.

Really, really hard.

And while we can’t make deciding what to watch go any faster or make your terrible team any better, we can make TV a whole lot easier to watch. Because even though life is hard, Xumo is easy.

Challenge

Increase brand awareness for Xumo.

Insight

Life is harder than ever. Wherever Xumo shows up, it gets easier.

Deciding is Hard
Losing is Hard
Deciding is Hard
Losing is Hard