The New Normal
We helped MedMen create the first cannabis commercial. Ever.
was the norm,
we started a
movement for a
MedMen needed to confront the over 80 years of lies and propaganda surrounding cannabis. So, we didn’t focus on the product, we created a statement, advocating for a new normal based on fact and reason. We partnered with Spike Jonze and activist/actor Jesse Williams to tell a provocative story in a manner that could not be ignored, setting the bar for advertising in this new industry.
The New Normal - A Short by Spike Jonze (2:00)
Case Study (2:00)