Elegant Energy
Defining the luxury fitness experience in the real world and online.
Elegant Energy
An elevated, relaxed place, far from the idea of effort, overcoming, victory or suffering. This is how we created a brand in which taking care of yourself takes on a new meaning, which reflects the club’s exclusive spirit and transcends in each space and activity.
Challenge
Create a new category in the fitness world to position this new brand through a unique physical and digital experience by taking inspiration from luxury hotels.
Insight
Rethinking the model means abandoning the traditional idea of fitness and accepting the challenge of raising the standard of service. To create a private club away from the solely sports club, in which things happen beyond the conventional, designed for enjoyment, business and health.
