Stitch Fix It
We helped men break up with their old clothes and find a new wardrobe to love.
Stitch Fix It starring Keegan-Michael Key
This was a throwback to early 90's breakup videos. Through heartfelt lyrics, we inspired men to face a “wear and tear that’s beyond repair” and turn to Stitch Fix to try on something new. The social-focused campaign launched with a teaser video and included custom TikTok content.
Challenge
For many men, the question isn’t if they want to look good. Because they do. The question is if they want to scour the internet or go from store to store in order to find the perfect clothes (they don’t). We don’t need to fix their fashion. We need to fix how they acquire new clothes.
Insight
72% of men wish there was a way to make getting dressed every day easier, and the universal truth that men hold onto clothes for way too long is still alive and well.
Stitch Fix Remix :30