Reach
Martha Stewart lives life fearlessly, with the help of her Silvertree Reach
Idea
Martha Stewart launches Silvertree to the gold standard of safety wearables.
Martha journeys around her farm, braving peacocks, coyotes and deflating souffles—proving there’s nothing to fear with Silvertree.
Challenge
Disrupt an archaic category known only for patronizing Life Alert commercials.
Insight
Millions of fans consider the iconic Martha Stewart to be the queen of graceful aging.
Silvertree Reach :60
