Alaska Airlines

Safety Dance

You can fly if you want to, cuz Alaska does safety right.

Project Overview

For an airline during a global pandemic, making people feel safe is essential.

So we updated a feel-good 80’s classic to give it a modern spin to help us show how serious we are about safety—in a not-so-serious way. Enter: The Safety Dance. We used actual Alaska Airlines flight attendants, a pilot, and other employees to dance and sing unexpected joy into an otherwise exhausting Pandemic safety message to build trust and credibility.


Brand Strategy

Brand Design

Creative Direction

Creative Production

Performance Analytics/Optimization

Strategic Partnerships

Content/Social Strategy