You can fly if you want to, cuz Alaska does safety right.
For an airline during a global pandemic, making people feel safe is essential.
So we updated a feel-good 80’s classic to give it a modern spin to help us show how serious we are about safety—in a not-so-serious way. Enter: The Safety Dance. We used actual Alaska Airlines flight attendants, a pilot, and other employees to dance and sing unexpected joy into an otherwise exhausting Pandemic safety message to build trust and credibility.