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Rosetta Stone

Now We're Talking

We re-established Rosetta Stone as the leader in immersive language learning.

Idea

With immersive language learning tools, Rosetta Stone may just be… too immersive.

microscope

Challenge

While Rosetta is still a power player in the language learning space, it still conjures perceptions of being somewhat old and outdated because of the yellow box sets that made it so popular in the 90s.

Insight

Progress is everything. People feel pride and satisfaction when they realize they can carry on a conversation or understand people. Capturing this feeling through progression was a white space in the category.

  • Flamenco

  • Home at the Club

  • Oui, Chef!

  • Flamenco

  • Home at the Club

  • Oui, Chef!