This is hAPPening

Launching an all-access app for the game that’s always in motion.


This is hAPPening.

We positioned the NBA app as the app that’s as alive and dynamic as the game itself.



Launch the new NBA app with a buzzworthy campaign that could help the iconic league mark a turn into becoming a DTC brand.


78% of sports fans are “dual screening” while watching live games. The game of basketball never stops. And when you love the NBA, breathe the NBA, you don't want your pulse on the sport to stop either.

It's hAPPening