Jose Cuervo

The Cuervo Metadistillery

The first tequila distillery in the metaverse for the world’s #1 tequila brand.

Project Overview

Among a sea of buzzy brand pop-ups and one-off experiences, we gave drinkers a reason to visit, and return, to Cuervo’s metadistillery.

The #1 reason people join the metaverse is to connect with other people in more meaningful ways (Statista, 2022). Our virtual distillery became the best place in the metaverse to facilitate instant connections and fun, from magical interactive games inspired by the tequila-making process to custom wearables and an NFT collaboration with renowned web3 artist Peter Tarka.