Linda Finds a Lenda
We helped LendingTree show consumers that they are the real prize.
Idea
With LendingTree, the lenders come to you.
We crafted an unforgettable character with a gift for gab to tell us about it - Linda, your aunt from Long Island – brought to life by Molly Shannon.
Challenge
LendingTree was getting lost in the loan comparison category it created. We needed to reclaim their leadership - when anyone starts to think about loans or credit, they should turn to LendingTree first.
Insight
Competing for a loan, from paystubs to letters from your landlord, can feel as competitive as any Olympic sport. And the category “congratulates” you for winning. But there are 300+ lenders competing for each customer’s business on LendingTree.
