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Go Off This Cinco
Finding a lo-fi way to connect with the TikTok generation.
Idea
Go Off This Cinco
Cuervo Dumb Phones: The hottest tech innovation of 2023. Lo-fi flip phones launched to help Gen Zs go out and have unplugged, IRL fun on Cinco de Mayo.
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![microscope](/_next/image?url=%2Fimages%2Fwork%2Fmicroscope.webp%3Fw%3D1034%26fm%3Dwebp&w=3840&q=75)
Challenge
Faced with declining relevance among young drinkers, Cuervo needed to do something meaningful to endear Gen Zs to the brand.
Insight
58% of Gen Zs say they want to cut down on their screen time, which distracts them from being in the moment.
Haley Lu Richardson "Go Off this Cinco"