Made For This

A new era for a 40-year-old heritage brand.

Idea

You were made for going places.

For expressing who you are.

You were made for this – wherever you take life next.

And we were made to be right there with you.

Reintroduce Fossil to the world as a lifestyle accessories brand and drive awareness and relevance among a younger, more affluent, audience.

Living a joyful, inspired life means bringing your optimistic spirit on all of life’s adventures to discover what makes you happy.

Fossil is the perfect companion on your journey of self-discovery.