Made For This

A new era for a 40-year-old heritage brand.


Made For This

You were made for going places. 

For expressing who you are. 

You were made for this – wherever you take life next. 

And we were made to be right there with you.



Reintroduce Fossil to the world as a lifestyle accessories brand and drive awareness and relevance among a younger, more affluent, audience.


Living a joyful, inspired life means bringing your optimistic spirit on all of life’s adventures to discover what makes you happy. 

Fossil is the perfect companion on your journey of self-discovery.