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Made For This
A new era for a 40-year-old heritage brand.
Idea
Made For This
You were made for going places.
For expressing who you are.
You were made for this – wherever you take life next.
And we were made to be right there with you.
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![microscope](/_next/image?url=%2Fimages%2Fwork%2Fmicroscope.webp%3Fw%3D1034%26fm%3Dwebp&w=3840&q=75)
Challenge
Reintroduce Fossil to the world as a lifestyle accessories brand and drive awareness and relevance among a younger, more affluent, audience.
Insight
Living a joyful, inspired life means bringing your optimistic spirit on all of life’s adventures to discover what makes you happy.
Fossil is the perfect companion on your journey of self-discovery.