Mariah Carey's Winter Wonderland

How we took eos and Mariah Carey to the metaverse.


eos Presents: Mariah Carey’s Winter Wonderland

eos partnered with Roblox and Mariah Carey to be the presenting sponsor of her first Metaverse concert “eos Presents: Mariah Carey’s Winter Wonderland.” The sponsorship included an eos merch store and a custom eos stage for the concert to build on.



eos needed to build relevancy and favorability among the Gen Z ‘Zoomer’ audience.


74% of people 18-24 play video games. Not just that, but 47% of Gen Z and 71% of Millennial Gamers have made a purchase of digital merchandise during a live in-game event.