Welcome to Alaska Airlines

Reintroducing the airline that cares to a generation who craves premium travel experiences.

Welcome to Alaska Airlines.

This campaign highlights Next Gen moments of discovery as they experience Alaska’s premium offering.

Dramatic cinematic quality films highlight premium details and thoughtful touches that modernize Alaska and bring its care to life.

Introduce Alaska Airlines to a younger flier audience, positioning Alaska in a way that delivers on the aspirational travel experiences they crave.

The problem we were up against? Younger fliers don’t see Alaska as aspirational or elevated.

Millennial and Gen Z travelers don’t just want to travel, they want to travel well.

They see travel as an identity and want

experiences that can match up to the lifestyles curated by influencers & pop culture.