Biden Harris

Biden for President


We channeled the fundamentally American values represented by Biden’s 45 years of experience in public service.

PROJECT OVERVIEW

We drummed up a team of passionate volunteers to strategize, design, and bring to life Joe Biden’s 2020 Presidential Campaign - logo, identity and merchandise.

This wasn’t the first time Biden was running for the highest office in the land, and as CNN reported, “It was important to call out this time was different. That [Biden was] ready, and [had] the energy to be the type of leader needed”. Our team channeled the fundamentally American values represented by Biden’s 45 years of experience in public service, a “now is his time” mentality, and his “Uncle Joe for the people” approachability.


Capabilities

Brand Strategy

Brand Identity

Brand Design