Biden for President
We channeled the fundamentally American values represented by Biden’s 45 years of experience in public service.
Idea
Biden for President
Using the power of design to overturn power in the White House. We developed a unique & scalable visual identity that is iconically American in design – and reflected the candidate himself.
Challenge
Create a logo design & visual identity that excites and unites voters around Joe Biden’s 2020 presidential candidacy.
Insight
In 2019, nearly 30 different Democratic nominees joined the presidential race - more than ever before in the modern electoral system. People were looking for a return to stability and core American values, embodied in a candidate who represented competency, unity, and trust.
Biden For President