Retrain Travel
America’s train is getting you back on board with train travel.
IDEA
Hey! You! Enough with the endless traffic jams and cramped middle seats. No more searching for parking spots or sweating through turbulence. It’s time to ditch the cars and planes, and retrain your expectations of what travel can be—with Amtrak.
Challenge
Despite a long list of problems with flying and car travel, Americans overwhelmingly default to these two options.
Insight
People had come to expect that “getting there” would be the worst part of any trip. But with Amtrak, getting there is actually enjoyable.
