Building a Durable Brand

John Sullivan is the SVP of Marketing at WHOOP, the human performance wearable. John is a proponent of brand durability and has helped drive WHOOP from a niche software utilized by sports organizations like the New York Yankees to a personal performance coach that you wear on your wrist. He joined me LIVE at Advertising Week New York to talk about how to build a durable brand. Listen to the episode to learn what the pillars of a durable brand are, how storytelling can help sell a product that you don’t always see and how WHOOP is incorporating AI into their user experience.