What Makes a $50 Million Business Idea

Today on the show, we've got Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills. As his title suggests, Doug is a disruptive marketer and brand growth champion with over 22 years of experience. In his role at General Mills, he’s worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.