Eric Edge
Episode 65

The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge

Eric Edge

Managing Director of Advertising and Marketing

The Soul & Science of Airlines

Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. 

So how can an airline fly themselves back to customers' good graces?