AZO

Chances are, if you’re a woman, you’ve experienced a UTI, yeast infection, or bladder issue in your lifetime. And chances are you’ve experienced the shame of walking into a pharmacy to buy products to treat those issues.

So why do we treat them with shame, discretion, and weird euphemisms?

AZO knows that treating and caring for your intimate health is completely normal – and should be treated as such.

Position the brand as a women’s health liberator with a portfolio of intimate health solutions in and beyond UTIs — driving awareness of the AZO brand and consideration & trial of their portfolio products.

3 in 4 women will suffer from a yeast infection in their lifetime. 1 in 5 women suffer from chronic UTIs. 50% of women have issues with bladder control.

And yet – 72% of women admit to adding other items to their shopping basket to hide feminine hygiene products. Despite how common these vaginal health issues are, women face judgment, shame, and inaction.