alaska airlines

This campaign highlights the next generation's moments of discovery as they experience Alaska’s premium offering. Dramatic, cinematic-quality films highlight premium details and thoughtful touches that modernize Alaska and bring its care to life.

Introduce Alaska Airlines to a younger traveler, positioning Alaska in a way that delivers on the aspirational travel experiences they crave. The problem we were up against? Younger fliers didn't yet see Alaska as aspirational or elevated.

Millennial and Gen Z travelers don’t just want to travel, they want to travel well. They see travel as an identity and want experiences that can match up to the lifestyles curated by influencers and pop culture.