Stream of Lactation
We helped Frida Mom normalize breastfeeding.
Project OverviewMotherhood in
Motherhood in
reality doesn’t
look like
motherhood
in the ads.
For the launch of Frida Mom's breast care line, we decided to change that. Our film shows the painful realities and rollercoaster of emotions that makes up the nursing and feeding process for so many new moms, ending on the empowering "Mom-first" message: Care for your breasts, not just your baby. It debuted on NBC's Golden Globes, becoming the first-ever TV commercial to show lactating breasts.
Capabilities
Creative Direction
Creative Production
Stream of Lactation, Anthem Film (1:15)
Stream of Lactation Case Study