Frida Mom

Stream of Lactation

We helped normalize the conversation around breastfeeding.

Project Overview

Motherhood in
reality doesn’t
look like
in the ads.

For the launch of Frida Mom's breast care line, we decided to change that. Our film shows the painful realities and rollercoaster of emotions that makes up the nursing and feeding process for so many new moms, ending on the empowering "Mom-first" message: Care for your breasts, not just your baby. It debuted on NBC's Golden Globes, becoming the first-ever TV commercial to show lactating breasts.


Creative Direction

Creative Production

Stream of Lactation, Anthem Film (1:15)

Stream of Lactation Case Study

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