Stream of Lactation
We helped normalize the conversation around breastfeeding.
Project OverviewMotherhood in
Motherhood in
reality doesn’t
look like
motherhood
in the ads.
For the launch of Frida Mom's breast care line, we decided to change that. Our film shows the painful realities and rollercoaster of emotions that makes up the nursing and feeding process for so many new moms, ending on the empowering "Mom-first" message: Care for your breasts, not just your baby. It debuted on NBC's Golden Globes, becoming the first-ever TV commercial to show lactating breasts.
Capabilities
Creative Direction
Creative Production
Stream of Lactation, Anthem Film (1:15)
Stream of Lactation Case Study
Feb 28, 2021
On TV, a Rare Realistic Look at Breastfeeding
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Feb 24, 2021
Frida Moms Golden Globes Ad Bares All Highlight Trials Breastfeeding
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Feb 24, 2021
This Truthful Ad About Breastfeeding Will 'Push the Envelope' During the Golden Globes
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Feb 25, 2021
Frida Mom's New Ad Shows Completely Unfiltered Reality of Breastfeeding, and It's About Time
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