Stitch Fix

Stitch Fix Remix

We helped men break up with their old clothes and find a new wardrobe to love.

Project Overview

We needed to show men how uncomplicated a new relationship with shopping could be.

So we created “Stitch Fix It,” a throwback to early 90's breakup videos, starring Keegan-Michael Key. Through heartfelt lyrics, we inspired men to face a “wear and tear that’s beyond repair” and turn to Stitch Fix to try on something new. The campaign launched with a teaser video and was supported by a full social rollout. It was finally time to move on from relationships that were hanging by a thread.

Stitch Fix Remix :30