Really Gosh Darn Tasty
We helped Quaker Lite Snacks showcase reactions to the flavor of their rice chips in a gosh, darn earnest way.
Project Overview
Snacks so tasty, you’ll almost swear by em’.
In a world where people express shock — and even joy — with expletives, we had to find a wholesome loophole where folks could showcase the "wow" moment of eating Quaker Rice Chips. The result? “Quakerpletives.” A batch of almost swear words and phrases that allowed us to inject humor into the campaign and help folks exclaim their excitement in a gosh, darn, earnest way, for a famously wholesome brand.
Capabilities
Brand Strategy
Creative Direction
Creative Production
Farmhouse Cheddar :15
Sour Cream & Chive :15
