Peloton

Nothing like working out from home


We helped show the world that Peloton is nothing like working out from home as they know it.

Project Overview

Showing that Peloton is so much more than a bike. A stylized celebration of the community in action.

Nothing Like Working Out From Home is an integrated global campaign that showcases the entire Peloton ecosystem. There are 3 TV spots and hundreds of digital executions, each flying through a stylized apartment building (that we actually built), representing the inimitable Peloton community in action. Through them, we show that Peloton is so much more than the bike - whether it be tread, yoga, bootcamp, strength, outdoor running or the community and instructors that you work out with.


Capabilities

Brand Strategy

Creative Direction

Creative Production

Buying and Planning

Performance Analytics/Optimization

Content/Social Strategy

Nothing Like Working Out From Home :30

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