Made to Save
We encouraged Americans to get vaccinated with Made to Save.
Project Overview
According to Pew Research Center, about 39% of Americans are skeptical of getting the COVID-19 vaccine.
The campaign was created to specifically target that percentage of our population with hesitations, especially within the BIPOC and Latinx/Hispanic communities, which have been disproportionately affected by the devastating virus. Made to Save aims to use the fact that people want to go back to their normal lives to motivate them to get vaccinated, while reassuring and clarifying that the vaccine has been developed with the utmost integrity, with no agenda other than to save lives.
Capabilities
Brand Strategy
Creative Direction
Content/Social Strategy
Influencer Strategy/Management
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