Jose Cuervo

Cuervo in Your Corner

We introduced Jose Cuervo as the official tequila of UFC by serving up a staredown unlike any other.

Project Overview

Friends get closer with Cuervo. For UFC fighters, you can't get any closer than toe to toe.

Jose Cuervo is famous for bringing people together faster. UFC is famous for tension-filled staredowns. What better way to celebrate the partnership of these two iconic brands than by asking ‘What would happen if you put the two together?.” The answer is an hilarious take on a UFC watch party, where two fighters come together in congenial friendship over Cuervo but can’t seem to get rid of their UFC habit of aggressively squaring off face-to-face. The entire time.


Brand Strategy

Strategic Partnerships

Content/Social Strategy

Creative Direction

Creative Production

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