Cuervo in Your Corner
We introduced Jose Cuervo as the official tequila of UFC by serving up a staredown unlike any other.
Project Overview
Friends get closer with Cuervo. For UFC fighters, you can't get any closer than toe to toe.
Jose Cuervo is famous for bringing people together faster. UFC is famous for tension-filled staredowns. What better way to celebrate the partnership of these two iconic brands than by asking ‘What would happen if you put the two together?.” The answer is an hilarious take on a UFC watch party, where two fighters come together in congenial friendship over Cuervo but can’t seem to get rid of their UFC habit of aggressively squaring off face-to-face. The entire time.
Capabilities
Brand Strategy
Strategic Partnerships
Content/Social Strategy
Creative Direction
Creative Production
