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Let's Microrave

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Safety Dance Videos Block

Zola

Nothing like working out from home related projects

Rice-A-Roni Videos

America’s Cinco celebrations were suddenly at risk. But so were the family-owned restaurants that depend on them. As a family-owned Mexican business, Jose Cuervo couldn’t sit by and watch tradition disappear.
The idea was simple: Cuervo asked fans to order their Cinco celebrations to-go and share their receipts online. From there, they paid it all back on Venmo.

Cinco to Go project overview

Frida Mom Stream of Lactation news articles

So we updated a feel-good 80’s classic to give it a modern spin to help us show how serious we are about safety—in a not-so-serious way. Enter: The Safety Dance. We used actual Alaska Airlines flight attendants, a pilot, and other employees to dance and sing unexpected joy into an otherwise exhausting Pandemic safety message to build trust and credibility. 

Safety Dance Overview Block

For the launch of Frida Mom's breast care line, we decided to change that. Our film shows the painful realities and rollercoaster of emotions that makes up the nursing and feeding process for so many new moms, ending on the empowering "Mom-first" message: Care for your breasts, not just your baby. It debuted on NBC's Golden Globes, becoming the first-ever TV commercial to show lactating breasts.

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Cuervo in Your Corner Video

NLWFH Video Block

Using a familiar and inescapably catchy tune, the video showcases method’s industry-unique blend of of naturally-derived formulations, sustainable practices and beautiful design, shot in their real factory and featuring real method employees.

There's Good Inside Overview Block

Biden Harris

Date More Human Videos Block

MedMen needed to confront the over 80 years of lies and propaganda surrounding cannabis. So, we didn’t focus on the product, we created a statement, advocating for a new normal based on fact and reason. We partnered with Spike Jonze and activist/actor Jesse Williams to tell a provocative story in a manner that could not be ignored, setting the bar for advertising in this new industry.

The New Normal Overview Block

Frida - Related Projects

Civic Nation

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Rice-A-Roni Images

Ask Questions Videos Block

Swell Deals Videos Block

In 2020, Peloton’s brand perception was at a multi-year low. From the outside looking in, the company seemed exclusive and made people wonder whether it was for them. For Peloton to grow, it had to change how people saw it.

That's why 'We All Have Our Reasons', the company's first global brand campaign, featured real Peloton members, in their real homes, sharing the very real reasons they ride.

Brand Campaign Overview Block

Peloton

Method

The New Normal Videos Block

We set out to create a campaign that showed how Zola makes wedding planning easier, on any budget, with a user friendly digital format for every kind of couple. Playing off the classic moment of exchanging vows, three inclusive couples instead exchanged wedding planning regrets, ultimately creating a vow for viewers to use Zola’s efficient and seamless wedding platform instead. 

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OkCupid

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Cuervo in Your Corner Related Projects

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Swell Deals Related

Eos Skin Care launched their little balls of balm ten years ago with some lucky lightning in a bottle. 
Introducing Make It Awesome. A digital campaign of how those little balms came to be. Including film, activations, and the first successful beauty partnership with a budding platform called TikTok.

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Date More Human Related 

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You Choose What Matters Videos Block

MedMen

Doppeldrinker

Related Work

Doppledrinker videos

Microwavable rice has been around since 1996. A quarter of a century later, Roni released their Heat & Eat line; setting a new standard for “instant” anything. 

A (marketing) comeback was in order. To re-launch a beloved brand into the zeitgeist, we knew we had to go where no film crew has gone before: the inside of a microwave. 

Don’t expect something flavorful to come out of a microwave? Consider yourself mistaken after you follow us into the kitchen’s hottest new venue: “the micro-rave.” With Heat & Eat on the turntable, this family of 3 is in for a grain-changing night full of flavor.

Micro-rave

Alaska Airlines

Frida Mom

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We brought OkCupid’s questions to life in bold illustrations to prod daters to redefine what’s “OK” in dating - on the subway, in their feeds, while streaming - with an integrated campaign that got Tucker Carlson all flustered.

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The campaign was created to specifically target that percentage of our population with hesitations, especially within the BIPOC and Latinx/Hispanic communities, which have been disproportionately affected by the devastating virus. Made to Save aims to use the fact that people want to go back to their normal lives to motivate them to get vaccinated, while reassuring and clarifying that the vaccine has been developed with the utmost integrity, with no agenda other than to save lives. 

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In each TV spot, we use humor to question Carl’s rigid, old school approach to investing, and show how he was no match for Schwab’s modern approach to wealth management. From touting Schwab’s lower pricing, better service, to product innovations and beyond, Carl has proved to be the perfect vehicle for showing just how Schwab stands out in a crowded field. 

Ask Questions Overview Bock

Dating app conversations have gone from romantic to robotic. Add in a remarkably uneventful year of lockdown, and you’re left with a simple truth: dating has never felt more impersonal. As a brand that exists to bring people together, Jose Cuervo couldn't let this stand.

So we sent two actual AI chat bots--trained on thousands of real dating app DMs---on a date. Why? To remind folks to date like a human. Not a bot. 

date-more-human-project-overview

Nothing Like Working Out From Home is an integrated global campaign that showcases the entire Peloton ecosystem. There are 3 TV spots and hundreds of digital executions, each flying through a stylized apartment building (that we actually built), representing the inimitable Peloton community in action. Through them, we show that Peloton is so much more than the bike - whether it be tread, yoga, bootcamp, strength, outdoor running or the community and instructors that you work out with.

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With the CDC advising against holiday travel, Jose Cuervo couldn’t bear subjecting people to another dreaded Zoom cocktail toast with family and friends. Our solution? The Cuervo Doppeldrinker. We let fans create custom, life-sized, Cuervo-carrying cardboard cutouts of themselves and sent them home for the holidays. Pics were snapped, drinks were drunk, and holiday memories were made--even if folks didn't make it home.

Doppledrinker

Cinco To Go

We knew the usual fare sales wouldn't change perceptions, we had to prove to customers that Alaska Airlines shared their passion for Hawaii. We did this by harnessing the islands most powerful resource: the waves. Working with Surfline, we tracked swells approaching the island. Offshore buoys precisely measured the swell height, which we used to create our discount. This was the highest performing promotion in Alaska Airlines’ history.

Swell Deals Overview Block

This wasn’t the first time Biden was running for the highest office in the land, and as CNN reported, “It was important to call out this time was different. That [Biden was] ready, and [had] the energy to be the type of leader needed”. 

Our team channeled the fundamentally American values represented by Biden’s 45 years of experience in public service, a “now is his time” mentality, and his “Uncle Joe for the people” approachability. 

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Stream of Lactation Videos Block

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Jose Cuervo

Rice-A-Roni

Jose Cuervo is famous for bringing people together faster. UFC is famous for tension-filled staredowns. What better way to celebrate the partnership of these two iconic brands than by asking ‘What would happen if you put the two together?.” The answer is an hilarious take on a UFC watch party, where two fighters come together in congenial friendship over Cuervo but can’t seem to get rid of their UFC habit of aggressively squaring off face-to-face. The entire time. 

Cuervo in Your Corner Overview Block

We turned Rice-A-Roni’s Heat & Eat launch party into a “microrave.” 
It got tasty. 

We helped normalize the conversation around breastfeeding.

Stream of Lactation 

We introduced Jose Cuervo as the official tequila of UFC by serving up a staredown unlike any other.

Cuervo in Your Corner

We turned a coronavirus curveball into +2B impressions for good with Jose Cuervo.

We helped show the world that Peloton is nothing like working out from home as they know it.

Nothing like working out from home

We helped Jose Cuervo bring friends and family together... kinda.

We turned Peloton inside out to shed an exclusive past.

We All Have Our Reasons

We helped
MedMen
create
the first 
cannabis
commercial.
Ever.

The New Normal

We channeled the fundamentally American values represented by Biden’s 45 years of experience in public service.

Biden for President

From just a pretty bottle to a household name for good.

There's Good Inside

We helped Alaska Airlines fly smarter with data.

Swell Deals

We helped Eos break through with an origin story to relaunch their iconic brand.

Make It Awesome

We turned Zola from a little-known wedding brand into a champion of modern couples.

No Regrets

We encouraged Americans to get vaccinated with Made to Save.

Made to Save

You’re not a bot. Don’t date like one.

Date More Human

You can fly if you want to, cuz Alaska does safety right. 

Safety Dance

We took OkCupid from just another dating app to redefining  what’s “OK” in dating today.