Swell Deals
We helped Alaska Airlines fly smarter with data.
The bigger the waves, the lower the fares.
In partnership with Surfline, the most prominent surf forecasting site, we funneled live data from surf buoys into e-comm and our digital ads to trigger lower fares to Hawaii.
Challenge
Increase sales for West Coast routes to Hawaii in a category where Alaska is outspent - and fare sale messaging is homogenous.
Insight
More than 1M surfers in California follow wave reports every day. And surfers are willing to drop everything to catch a great wave.
Case Study (:57)
Alaska Airlines- Swell Deals
Case Study (:57)
Alaska Airlines- Swell Deals
The DrumNov 7, 2017
After Virgin America merger, Alaska Airlines takes off with campaign to clear up misconceptions
View Article
ADWEEKFeb 24, 2019
Alaska Airlines Goes Back to Its Quirky Roots in New Campaign
View Article
DIGIDAYMay 6, 2021
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
View Article
- The Drum
Nov 7, 2017
After Virgin America merger, Alaska Airlines takes off with campaign to clear up misconceptions
View Article
- ADWEEK
Feb 24, 2019
Alaska Airlines Goes Back to Its Quirky Roots in New Campaign
View Article
- DIGIDAY
May 6, 2021
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
View Article
Awards
Adweek Media Plan of the Year
Winner, Best Use of Data
Webby Awards
Real-Time Response
AAF Seattle ADDY Awards
Win, Innovative Use of Interactive / Technology
AAF Seattle ADDY Awards
Win, Data Driven Media