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Frida

Stream of Lactation

We helped normalize the conversation around breastfeeding.

Idea

Care for your breasts,
not just your baby.

Unveiling unspoken truths with culture-leading creative that shifts perspectives. The message is clear: Focus on the moms, not the babies. Frida exists to prepare and support moms to care for their breasts’ realities.

microscope

Challenge

Launch Frida’s new breast care line and introduce products created for the realities of motherhood, in a culture that glosses over them.

Insight

60% of moms stop breastfeeding before they want to. And the lack of representation around the highs and lows of breastfeeding leaves new moms feeling alone and inadequate in their own experience.

  • Stream of Lactation, Anthem Film (1:15)

  • Stream of Lactation Case Study

  • Stream of Lactation, Anthem Film (1:15)

  • Stream of Lactation Case Study